Recently some of my packaging creative was featured in a design publication from Brazil.

The article roughly translates as:

“Drinks with high caffeine content began to emerge in the UK. The providers of healthier drinks reacted to this, as was the case of The Feel Good Drinks Co. The company’s natural juices claimed an alternative benefit to energy with the presence of several vitamins. Hired to portray this whole concept, the designer Chris Parker then created a character to express all that appeal and bright colours used to reinforce the trend. With the use of labels in transparency, the result was vibrant.”

This design work was created whilst I was a designer at Pritchards Creative Communications agency based in Cheltenham.