Creative
- Website design
- Icon design
Founded by the Den Herder brothers in 1947, Herder B.V. based in Middelburg, Netherlands, is a globally recognised manufacturer of specialized, high-performance machinery for ditch, verge, and vegetation maintenance.
Herder required a redesign of their brand website to showcase their complete range of core machinery, attachments and applications. The brief was to organise the product range into clearly defined sections and simplify the user experience allowing users to find their products as easily as possible via application or machine type. The site is multi-lingual with Dutch, English, French and German translations.
My Approach
To move the brand from the health drink sector into a premium lifestyle range the packaging and branding needed to strike a balance between expensive luxury and everyday thirst quenching. The VIVA branding needed to still appeal to health conscious consumers with a premium fruit ingredients and also consumers looking for an energy drink alternative.
"I have worked with Chris for many years and have always found him to be a highly reliable and talented web designer and developer. One recent project he delivered for us was a microsite for Doorfit Fire Doors, which was completed on time and, most importantly, within budget.
Chris took the time to fully understand the brief and even produced several design concepts before the project officially began. This was extremely helpful for our team, as it allowed us to visualise the direction of the site early on and align internally before development started.
His attention to detail, clear communication, and ability to translate ideas into a well-designed, functional website made the whole process smooth and efficient."