Full creative design service for Spada Clothing

Spada underwent a complete rebrand, taking it from a generic budget motorcycle clothing brand to a fresh modern classic style of its own, with a range of new products which focused on the everyday rider who wanted to look good on or off the bike. The new range was inspired by British classics such as the Harrington jacket and traditional tweed. By aligning the brand to a smart British look it opened up a lot of visual and graphic opportunities to promote the brand. The new look range received hugely positive feedback from customers who were looking for just this type of style, but it was previously either too expensive or unsuitable as motorcycle wear. The new range was titled ‘Everywear’.

Working alongside the brand manager, who designed the clothing, we produced everything from brochures, advertising and exhibitions to website design, photography and video production.

During the rebranding there were various tactical marketing campaigns such as ‘The Spada Crew’, where everyday riders were given motorcycle clothing and equipment to test and give honest reviews. The riders were then featured in the advertising and promotional material.