Creative
- Logo Design
- Packaging
- Label design
Brand identity logo design and packaging for Viva Drinks.
Viva required a bright new identity to move out of the health drinks sector and become a more mainstream everyday drink. Repositioning a beverage from a health product to an more everyday lifestyle drink meant more than visual tweak – a complete shift in brand perception, context, colour and content communication was required.
The Viva Beverages brand positioned itself as healthy, botanical, functional refreshers — low-calorie, no added sugar, ambient or chilled, with blends like “Mind”, “Detox”, “Defence” and “Calm.” This range targeted the early “better-for-you” trend of drinks and energy drink alternative.
My Approach
To move the brand from the health drink sector into a premium lifestyle range the packaging and branding needed to strike a balance between expensive luxury and everyday thirst quenching. The VIVA branding needed to still appeal to health conscious consumers with a premium fruit ingredients and also consumers looking for an energy drink alternative.
Interview with VIVA
"For the VIVA brand relaunch, it was absolutely imperative that we used a graphic designer that was able to understand our requirements and high expectations, in terms of achieving a new product design that would blow everyone away and have some real shelf presence. We turned to our contacts at Coca Cola for recommendation and they immediately recommended Chris due to his success with the brand & packaging design of The Feel Good Drinks Company.
Working with Chris was very easy – after a brief discussion, he knew exactly what we wanted; something vibrant, unique and something that will stand out on the shelves. Chris's turnaround time was very quick and reliable. His response to amendments and changes was very efficient during the course of the project and delivered against requirements.
The feedback on the end result from experts in the industry, suppliers, customers and the general public has been extremely positive. We cannot wait show off our new labels to more stakeholders over the coming months!".
VIVA Drinks